# Pricing - The Bias Field Guide

Last updated: 2026-06-22

## Rule

Keep the English/global and Tamil/India sales pages separate.

- Do not show Tamil, INR-first pricing, or India-first language on the English/global page.
- Do not show lower local pricing on the English/global page.
- Use separate checkout links and hidden parity coupons.

## English / Global Page

URL: `/cognitive-biases/en/`

### Core Guide

- Launch price: USD 9
- Standard price: USD 19
- Includes: English PDF, 150 cognitive biases, immediate access

### Consumer Mind OS

- Launch price: USD 19
- Planned public price: USD 49
- Includes: English full guide, offer audit checklist, bias-by-funnel map, 50 prompt templates, launch update pack, 12 months of updates

### Agency License

- Launch price: USD 79
- Standard price: USD 149
- Includes: Consumer Mind OS, team usage rights, workshop outline, client offer-review checklist, agency/team usage license

## Tamil / India Page

URL: `/cognitive-biases/ta/`

### Tamil Guide

- Launch price: INR 299
- Standard price: INR 799
- Includes: Tamil PDF, 150 cognitive biases, immediate access

### Tamil Buyer Psychology OS

- Launch price: INR 699
- Planned public price: INR 1,999
- Includes: Tamil full guide, offer audit checklist, bias-by-funnel map, 50 prompt templates, launch update pack, 12 months of updates

### Agency / Training License

- Launch price: INR 2,499
- Standard price: INR 4,999
- Includes: Tamil Buyer Psychology OS, team usage rights, workshop outline, client offer-review checklist, agency/team usage license

## Parity Pricing

Parity should happen at checkout, not in the English page copy.

- India/Tamil traffic: Razorpay INR checkout.
- US/global traffic: Gumroad, Lemon Squeezy, Paddle, or global Razorpay link in USD.
- Lower-income regions: hidden coupon links or checkout-level regional pricing.

## Refund Policy

If the guide does not give at least one useful idea for an ad, offer, page, price frame, or sales message, buyers can request a refund within 7 days.

## Support

Support contact will be published before paid checkout is enabled.