Attention
Hooks, salience, contrast, curiosity, and memory.
ADS / CONTENT150 decision patterns466 pages2026 field edition
Decoding the Consumer Mind.
See the invisible forces behind attention, trust, value, urgency, and action. Then use them to build offers people understand before they hesitate.
- 150
- Cognitive biases, made practical
- 5
- Decision stages from attention to action
- 12 mo
- Launch-edition updates included
01THE BOOK
A field guide, not a textbook
Psychology becomes valuable when you can use it before the next campaign ships.
Every bias is translated into plain English, connected to a stage in the buying journey, and paired with a practical marketing application.
Built for the workbench
Open it while writing an ad, restructuring an offer, setting a price, preparing a sales call, or reviewing a landing page.
02THE METHOD
One repeatable reading pattern
Understand the bias. Locate the moment. Change the decision environment.
- 01See the mechanism
A concise explanation strips away academic fog without flattening the idea.
- 02Find the funnel stage
Map the bias to attention, trust, value, urgency, retention, or action.
- 03Apply it responsibly
Use examples, prompts, and guardrails to improve clarity rather than manufacture pressure.
03FROM THEORY TO REVENUE
Use the same decision map across the entire customer journey.
The value is not memorizing 150 labels. It is knowing which lever to examine when a campaign feels weak.
Belief
Authority, specificity, familiarity, and social proof.
LANDING PAGESValue
Anchors, framing, contrast, bundles, and effort.
OFFERS / PRICINGAction
Choice architecture, urgency, friction, and risk.
CHECKOUT / SALESMemory
Peak moments, consistency, identity, and recall.
RETENTION04CONSUMER MIND OS
The system around the book
Read less. Retrieve faster. Build with the right bias in view.
The complete edition turns the guide into a campaign-building desk system.
150 buyer-decision patterns with clear explanations and applications.
Find weak claims, missing trust, bad anchors, and avoidable friction.
Retrieve biases by attention, belief, value, urgency, action, and retention.
50 prompts for ads, hooks, pages, email, content, and sales scripts.
Twelve months of refinements to the digital field edition.
05CHOOSE YOUR EDITION
Founder launch pricing
One idea used well can repay the whole system.
Start with the guide, get the complete operating system, or license the material for a team.
ENTRY
Core Guide
$9launch edition
The complete English field guide for individual readers.
- 466-page English PDF
- 150 cognitive biases
- Immediate digital access after checkout
RECOMMENDED
Consumer Mind OS
$19founder launch
The book plus the retrieval tools that make it useful during real work.
- Everything in the Core Guide
- Offer audit checklist
- Bias-by-funnel map
- 50 campaign prompts
- Launch update pack
- 12 months of updates
Planned public price: $49
TEAMS
Agency License
$79launch edition
For internal teams, workshops, and client strategy reviews.
- Everything in Consumer Mind OS
- Team usage rights
- Workshop outline
- Client offer-review checklist
- Agency/team license
=
Parity pricing, without diluting global value.
This page remains USD-first. Approved regional discounts will be handled through dedicated checkout links or coupons so customers can access a fair local price without changing the global offer.
06TRY THE METHOD
Free 18-page chapter sampler
Review one live offer before you buy.
Scan ten chapter openings, then use the complete featured field note to examine one ad, one landing page, or one pricing decision today.
Your field preview is ready.
Download the PDF07QUESTIONS
Before you add it to your desk.
Is this only for marketers?
No. It is for founders, creators, sales teams, agencies, and anyone who needs to understand why buyers notice, believe, value, and act.
Is the book academic?
It is research-informed but deliberately practical. Each entry uses plain language, a visual explanation, a funnel stage, and a real application.
What is included in Consumer Mind OS?
The complete English guide, offer audit, bias-by-funnel map, 50 prompt templates, launch update pack, and twelve months of digital updates.
Why is there an agency license?
It covers use in internal team workshops, client strategy reviews, and agency planning. Personal and team usage remain clearly separated.
How does delivery work?
After payment is enabled, buyers receive digital download access and an email receipt through the checkout platform.